Don't start with words like "The" or "Welcome to" unless you want to be alphabetized under "T" or "W." 3. Write a window title with good visibility in search engines and bookmark listsīegin the TITLE tag with the company name, followed by a brief description of the site. It is especially important to have a good tagline if your company's general marketing slogan is bland and fails to tell users what they'll gain from visiting the site. Even well-known companies presumably hope to attract new customers and should tell first-time visitors about the site's purpose. Start the page with a tagline that summarizes what the site or company does, especially if you're new or less than famous. Make the Site's Purpose Clear: Explain Who You Are and What You Do 1. Deep linking is very useful, but it doesn't give users the site overview a homepage offers - if the homepage design follows strong usability guidelines, that is.įollowing are ten things you can do to increase the usability of your homepage and thus enhance your website's business value. However, one of the first things these users do after arriving at a new site is go to the homepage. A website is like a house in which every window is also a door: People can follow links from search engines and other websites that reach deep inside your site. Of course, users don't always enter a website from the homepage. The homepage is the most important page on most websites, and gets more page views than any other page. (Update: our studies of B2B usability found that this is the predominant behavior of business users.) Increasingly, potential customers will look at your company's online presence before doing business with you - regardless of whether they plan to close the actual sale online. A homepage's impact on a company's bottom line is far greater than simple measures of e-commerce revenues: The homepage is your company's face to the world.
Each year, companies and individuals funnel millions of dollars through a space that's not even a square foot in size.
Homepages are the most valuable real estate in the world.
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